Bajaj Auto Limited (BAJAJ-AUTO)
Bajaj Auto Limited, a powerhouse in the automotive realm, stands tall as an Indian multinational automotive manufacturing company headquartered in Pune. Established by Jamnalal Bajaj in the 1940s, Bajaj Auto has become synonymous with groundbreaking solutions in motorcycles, scooters, and auto rickshaws.
Company Details
 | |
| Name | Bajaj Auto Limited |
| About | Bajaj Auto Limited, an automotive industry leader, pioneers motorcycles, scooters, and auto rickshaws. With a rich history and global impact, Bajaj Auto redefines mobility through innovation and excellence. |
| Headquarters | Pune, Maharashtra, India |
| Established | 1945 |
| Founder | Jamnalal Bajaj |
| Website | www.bajajauto.com |
As a pivotal entity within the Bajaj Group, it has not only solidified its position as the world's third-largest motorcycle manufacturer but has also earned the title of the world's largest three-wheeler producer. With a rich history of achievements, including crossing a market capitalization of ₹1 trillion in 2020, Bajaj Auto is driving the future of mobility through relentless innovation.
About Bajaj Auto
Bajaj Auto Limited, an Indian multinational automotive company based in Pune, is a key player in the global automotive sector. With a diverse product portfolio encompassing motorcycles, scooters, and auto rickshaws, Bajaj Auto has emerged as a powerhouse within the Bajaj Group. Founded by Jamnalal Bajaj in the 1940s in Rajasthan, the company has evolved into the world's third-largest motorcycle manufacturer and the largest producer of three-wheelers globally.
Market Leadership and Achievements
Bajaj Auto achieved remarkable milestones, becoming the world's most valuable two-wheeler company in December 2020, crossing a market capitalization of ₹1 trillion (US$13 billion). It holds the distinction of being the world's largest three-wheeler manufacturer and stands as the second-largest motorcycle manufacturer in India.
History
1945–1986: Evolution and Expansion
Established on November 29, 1945, as M/s Bachraj Trading Corporation Private Limited, Bajaj Auto initially focused on importing and selling two- and three-wheelers in India. In 1959, it obtained a license to manufacture two-wheelers and three-wheelers, and in 1960, it transitioned into a public limited company. The introduction of motorcycles in 1986 marked a significant shift, transforming the company into a prominent two-wheeler manufacturer.
Strategic Alliances and Corporate Restructuring
In 1984, Bajaj Auto entered a technical assistance agreement with Kawasaki, leading to expanded production and sales of motorcycles. The early 2000s witnessed the acquisition of a controlling stake in Tempo Firodia, later renamed "Bajaj Tempo." However, in 2005, the company underwent a name change to Force Motors. Notably, Bajaj Auto's strategic investment journey extended to Austrian rival KTM, acquiring a 48% non-controlling share by 2020.
Recent Ventures and Collaborations
In 2017, Bajaj Auto collaborated with Triumph Motorcycles Ltd to develop mid-capacity motorcycles. The same year, the sales and services partnership with Kawasaki in India concluded, with Bajaj and Kawasaki maintaining their relationship in overseas markets. Bajaj Auto further diversified its investments in 2019 by injecting ₹57 crore ($8 million) into bicycle and electric scooter rental startup Yulu.
Manufacturing Facilities
Bajaj Auto operates state-of-the-art manufacturing plants in Chakan, Waluj (Aurangabad), and Pantnagar. The Akurdi plant in Pune houses the R&D center 'Ahead,' showcasing the company's commitment to research and development.
Product Range
From iconic motorcycles like the Bajaj Pulsar and Avenger to the world's largest fleet of auto-rickshaws, Bajaj offers a diverse product lineup. The company's innovative approach led to the creation of the low-cost car segment and marked its entry into electric scooters with the launch of the Chetak in January 2020.
Market Listing and Shareholding
Bajaj Auto's equity shares are listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE). As of December 31, 2022, the promoters, Bajaj Group, held 54.98% of the equity shares, reflecting strong support from various stakeholders.
Employee Engagement and Leadership
With a workforce of 10,000 employees as of 2019, Bajaj Auto emphasizes diversity, with 0.63% women and 0.31% differently-abled individuals. The company's leadership transitioned to Rajiv Bajaj, continuing the legacy of innovation and success.
Conclusion
In conclusion, Bajaj Auto Limited has etched an illustrious journey in the automotive landscape, marking milestones that redefine the industry. From its humble beginnings as M/s Bachraj Trading Corporation Private Limited to becoming a global automotive giant, Bajaj Auto exemplifies resilience, adaptability, and a commitment to pioneering technology. The company's strategic alliances, diverse product range, and foray into electric scooters showcase its unwavering dedication to shaping the future of transportation. As Bajaj Auto continues to lead with vision and ingenuity, it not only steers the wheels of progress but also accelerates towards a future where innovation knows no bounds.
